How We Deliver Measurable Insights
Our process combines advanced technology and independent analytics expertise to provide actionable advertising evaluation for Australian businesses of all sizes.
Meet Our Analytics Experts
A dedicated team with cross-industry experience and a focus on transparent, high-quality measurement.
Ella Thompson
Lead Analyst
Specialties
Ella has extensive experience in campaign effectiveness studies, delivering trusted insights for Australian brands across media segments.
Ella Thompson
Lead Analyst
Specialties
Ella has extensive experience in campaign effectiveness studies, delivering trusted insights for Australian brands across media segments.
Chris Tan
Senior Data Strategist
Specialties
Chris is skilled in blending diverse datasets, ensuring our analytics reflect complex campaign interactions accurately and efficiently.
Chris Tan
Senior Data Strategist
Specialties
Chris is skilled in blending diverse datasets, ensuring our analytics reflect complex campaign interactions accurately and efficiently.
Priya Patel
Client Consultant
Specialties
Priya’s consultative approach guides clients through technical findings, making analysis practical, actionable, and aligned to goals.
Priya Patel
Client Consultant
Specialties
Priya’s consultative approach guides clients through technical findings, making analysis practical, actionable, and aligned to goals.
Tom Harrison
Compliance Lead
Specialties
Tom safeguards all analytical work with strict privacy controls and audit readiness, upholding legal and ethical data standards.
Tom Harrison
Compliance Lead
Specialties
Tom safeguards all analytical work with strict privacy controls and audit readiness, upholding legal and ethical data standards.
Our Market Analysis Process
A detailed, multiplatform approach ensures every aspect of your advertising is evaluated for actual impact, enabling strategic, data-backed decision making.
Initial Consultation Session
We begin by discussing your goals, current challenges, and campaign scope to align expectations and outline potential analytical approaches.
Key stakeholders share business objectives and existing data sources. We clarify reporting requirements and align on compliance and confidentiality standards, especially for Australian industries.
Data Integration & Validation
Comprehensive data gathering from digital, broadcast, and offline sources feeds our independent analytics solution for a unified view.
Our team consolidates multi-channel performance metrics, validates data integrity, and ensures privacy compliance before moving into modelling. Any inconsistencies are flagged for review.
Impact Analysis & Attribution
Using independent multi-touch attribution and custom benchmarks, we determine which channels and tactics have the greatest effect.
We apply statistical models and segment-specific analysis to map true campaign impact, identifying where optimisation can drive improved outcomes. Each finding is documentable and exportable.
Actionable Reporting & Review
Clear reporting and audit-ready documentation supports smarter ongoing decision making for your marketing teams.
We present visual, actionable reports to your decision makers. Recommendations are based on real data, highlighting trends, opportunities, and data-driven recommendations for next steps.
Our Market Analysis Process
A detailed, multiplatform approach ensures every aspect of your advertising is evaluated for actual impact, enabling strategic, data-backed decision making.
How We Compare
Objective analytics, no sales bias